Adobe Attribution: AI-Powered Marketing Mix or Not?
“Adobe’s new tool likely will appeal to existing Adobe analytics users, but it’s not the only way to overcome the privacy restrictions hampering MTA or the…
Provalytics insights
What marketing thinks it knows. What the data actually proves.
Most attribution is built on assumptions. We show what actually holds up under scrutiny.
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Data-Driven Marketing Strategies: Insights from Provalytics CEO
In this episode of the Marketing X Analytics podcast, we sit down with Jeff Greenfield, CEO of Provalytics and a leading decision maker in the marketing…
Provalytics CEO Talks Multi-Touch Attribution on Friday Fireside
Provalytics CEO recently sat down for an interview on the popular podcast, Friday Fireside, to discuss the company’s journey and the future of attribution technology. In this article, we recap the key insights and perspectives shared by the CEO during the interview and provide a glimpse into the exciting developments in the world of attribution.
Provalytics CEO on Importance of Data for Radio’s Future
In the fast-paced and ever-changing digital landscape, radio stations are facing increased competition and must adapt to stay relevant. With the wealth of data available, investing…
Bloomberg Technology Interviews Provalytics CEO
This Bloomberg Technology interview with Provalytics CEO, Jeff Greenfield explores the success of Alibaba’s data-driven approach. The discussion covers how Alibaba’s use of data has helped…
What is the impact of losing 3rd party cookies on MTA?
Third-party cookies have been a staple of the digital advertising industry for years, but with changes in privacy regulations, the future of these cookies is uncertain….