Most attribution is built on assumptions. We show what actually holds up under scrutiny.
The Mediapost Data & Programmatic Insider Conference is a must-attend event. The conference allows participants to learn about the most recent programmatic advertising technologies and tactics,…
During times of crisis, such as the COVID-19 pandemic, brands changed their messaging and advertising. Instead of avoiding coronavirus-related content, Bill Harvey, founder of Research Measurement…
The CEO of Provalytics spoke about the importance of prioritizing physical health in order to run a successful business. He discussed how investing in personal fitness…
Marketing Mix Modeling (MMM) and Multi Touch Attribution (MTA) are two powerful and sophisticated tools used to understand the customer journey and determine which channels generate…
Jeff Greenfield: Orlando would thank you so much for joining me here today on this as attribution. So excited to have you here. Orlando Wood: Wonderful…
The digital advertising industry is constantly evolving, with new technologies and trends emerging every year. To help businesses and marketers stay ahead of the curve, Industry…
The ARF’s Attribution Analytics Accelerator recently welcomed Provalytics Co-Founder for a presentation on the latest advancements in attribution technology. In this article, we highlight the key…
Maximize your return on investment with Provalytics’ expert Tips on Effective Google Ads Performance Analysis. Learn how to analyze data, identify trends and make data-driven decisions…
The cookie collapse has shaken up the world of digital advertising, forcing marketers to come up with new ways to gather data and reach their target…
“Adobe’s new tool likely will appeal to existing Adobe analytics users, but it’s not the only way to overcome the privacy restrictions hampering MTA or the…
