Multi Touch Attribution (MTA) vs Marketing Mix Modeling (MMM)
Marketing Mix Modeling (MMM) and Multi Touch Attribution (MTA) are two powerful and sophisticated tools used to understand the customer journey and determine which channels generate…
Provalytics insights
What marketing thinks it knows. What the data actually proves.
Most attribution is built on assumptions. We show what actually holds up under scrutiny.
Latest articles
Orlando Wood
Jeff Greenfield: Orlando would thank you so much for joining me here today on this as attribution. So excited to have you here. Orlando Wood: Wonderful…
Industry Preview 2023: A Glimpse into the Future of Digital Advertising
The digital advertising industry is constantly evolving, with new technologies and trends emerging every year. To help businesses and marketers stay ahead of the curve, Industry…
Provalytics Co-Founder Presents At The ARF’s Attribution & Analytics Accelerator
The ARF’s Attribution Analytics Accelerator recently welcomed Provalytics Co-Founder for a presentation on the latest advancements in attribution technology. In this article, we highlight the key…
Analyze Google Ads Performance for Maximum ROI with Provalytics
Maximize your return on investment with Provalytics’ expert Tips on Effective Google Ads Performance Analysis. Learn how to analyze data, identify trends and make data-driven decisions…
The Cookie Collapse: How Are Savvy Marketers Adjusting?
The cookie collapse has shaken up the world of digital advertising, forcing marketers to come up with new ways to gather data and reach their target…
Adobe Attribution: AI-Powered Marketing Mix or Not?
“Adobe’s new tool likely will appeal to existing Adobe analytics users, but it’s not the only way to overcome the privacy restrictions hampering MTA or the…
Data-Driven Marketing Strategies: Insights from Provalytics CEO
In this episode of the Marketing X Analytics podcast, we sit down with Jeff Greenfield, CEO of Provalytics and a leading decision maker in the marketing…
Provalytics CEO Talks Multi-Touch Attribution on Friday Fireside
Provalytics CEO recently sat down for an interview on the popular podcast, Friday Fireside, to discuss the company’s journey and the future of attribution technology. In this article, we recap the key insights and perspectives shared by the CEO during the interview and provide a glimpse into the exciting developments in the world of attribution.
Provalytics CEO on Importance of Data for Radio’s Future
In the fast-paced and ever-changing digital landscape, radio stations are facing increased competition and must adapt to stay relevant. With the wealth of data available, investing…