Why GA4 Falls Short for Modern Marketing Measurement
For years, marketers have relied on Google Analytics and last-click attribution as the default approach to measuring performance. But the modern marketing landscape has evolved far…
Category: Third Party Cookies
Signal Over Noise: The Smarter Path to Marketing ROI in a Privacy-First World
As privacy regulations tighten and cookies crumble, one thing is becoming painfully clear for marketers: We’re getting more noise and less signal. Clicks used to be…
GA4 Is Giving You a False Sense of Control — Here’s What to Do About It
If you wouldn’t let Meta grade Google’s performance… Why are you letting GA4 evaluate your entire media strategy? It’s time we talk about the most overvalued,…
Still Using Cookies? Here’s Why It’s Time to Move On
Let’s be real—cookies are still around. But if you’re still relying on them as the backbone of your marketing measurement, it’s worth asking: What year is…
The Shift to Privacy Regulations: Data Blind Spots and the 37% Revenue Decline
The digital marketing landscape is undergoing a profound transformation due to new privacy regulations. Apple’s App Tracking Transparency (ATT) policy is a prime example, creating substantial…
Life After Third-Party Cookies: The Impact on Marketing Attribution and Analytics
The phase-out of third-party cookies marks a significant shift in digital marketing, particularly in the realms of attribution and analytics. Once vital for tracking consumer behavior…
Privacy-First Advertising: Alternatives to Third-Party Cookies
As third-party cookies phase out due to increasing privacy concerns and stricter regulations, marketers face a challenge in maintaining effective advertising strategies. With the growing demand…
Harnessing the Power of First-Party Data in a Cookieless World
As third-party cookies phase out, first-party data becomes crucial for marketers. This data, collected directly from customers through interactions like website visits and purchases, offers more…
A Cookiepocalypse Survival Guide with Provalytics CEO
Provalytics’ CEO, Jeff Greenfield, explores how the “cookie collapse” is changing digital marketing strategies. He emphasizes the need for marketers to adapt to shifting privacy regulations…
The Cookieless Future of E-Commerce
In a riveting episode of “Ecommerce on Tap,” Jeff Greenfield, the CEO of Provalytics, shared his profound insights into the evolving landscape of e-commerce analytics and…