Marketers are often sold an impossible promise. The perfect attribution model. The complete customer journey. The definitive answer to what caused every conversion. The reality is…
When budgets tighten, the instinct is immediate—and understandable. Cut what isn’t working. Reduce waste. Double down on efficiency. Protect short-term performance. But here’s the problem: If…
In a fast-moving, AI-powered, privacy-first world, relying on legacy marketing tactics is like bringing a knife to a gunfight. That’s the bold, clear-eyed insight from Jeff…
Marketing has entered a new era—one where clicks don’t tell the truth, dashboards don’t agree, and platforms all take too much credit. That’s the conversation Jeff…
Ever get so close to a problem that you can’t see the full picture anymore? That’s where many marketers find themselves today. In the pursuit of…
In a recent episode of the Digital Dominance podcast, host Jeff “Jeffro” Dwoskin sat down with Jeff Greenfield, CEO of Provalytics, to talk about one of…
If you’re doing the same thing month after month and expecting the same results, that’s not marketing—that’s wishful thinking. Today’s marketing environment changes daily. Costs per…
When Jeff Greenfield, CEO and co-founder of Provalytics, joined David Hill on The Persistent Entrepreneur Podcast, the conversation turned from magic tricks to marketing truths. Jeff—once…
Marketers are stuck in an old loop: trying to untangle duplicate conversions with static spreadsheets and rough formulas. Each platform—Facebook, Google, your affiliate network—claims credit for…
Every marketing dollar should drive growth — yet for most brands, proving which dollars work and which don’t remains the biggest unanswered question in advertising. As…
